|[December 18, 2012]
Mobile TV Industry Pioneer OMVC to Integrate Functions Within NAB
WASHINGTON --(Business Wire)--
The Open Mobile (News - Alert) Video Coalition (OMVC), which has served as the
principal proponent for Mobile Television since 2007, announced today it
will integrate functions with the National Association of Broadcasters
(NAB). Effective Jan. 1, 2013, key functions currently coordinated by
the OMVC executive director, including OMVC's technical groups, advocacy
efforts and marketing activities, will be integrated into the NAB.
"The purpose of the OMVC was to help develop a Mobile TV standard,
create an ecosystem for broadcasters, manufacturers and other interested
parties and to encourage device development," said Anne P. Schelle, who
has served as OMVC's executive director since shortly after it began.
"We've done that, and with the recent launch of Dyle mobile TV, operated
by a consortium of broadcasters known as the Mobile Content Venture, and
similar activities by the Mobile500 Alliance, Mobile TV is available in
more than 35 U.S. markets covering some 55 percent of the population,"
Schelle added. "Integration with the NAB is the logical next step as the
commercialization of Mobile TV enters its next exciting phase," Schelle
NAB President and CEO Gordon Smith applauded the OMVC's work and pledged
the association's full support for building further momentum for Mobile
TV. "The NAB is honored to assume the duties carried out so successfully
by the OMVC," said Sen. Smith. "Through the joint efforts of the OMVC,
ATSC and innumerable technical groups, the groundwork has been laid for
an exciting new TV experience delivered to mobie devices. The NAB, as
the voice of the broadcast industry, is the perfect home for this
activity as it blossoms into the next great U.S. technology story,"
Building on her OMVC leadership and accomplishments, Schelle will
continue her Mobile TV evangelism as a senior policy consultant to the
NAB to help assure a smooth transition.
"Mobile TV is a key part of broadcasters' future, and the power of the
NAB will enable the industry to speak with one voice, to continue our
advocacy efforts before the FCC (News - Alert) and Congress and to significantly expand
the reach of Mobile TV services for American TV viewers. I look forward
to working hard to keep the momentum going, while collaborating with the
talented NAB staff, Television Board and broad membership on the
transition," Schelle said.
Mobile TV, based on the ATSC A/153 broadcast standard, transmits live
local news, sports, entertainment and emergency information to a wide
variety of mobile devices. By delivering popular video programming to a
large audience over existing broadcast spectrum, Mobile TV helps to
reduce congestion on less efficient wireless broadband networks.
About the Open Mobile Video Coalition
Representing over 900 TV stations across the country, the Open Mobile
Video Coalition is a voluntary association of television broadcasters
whose mission is to accelerate the development of mobile digital
television in the United States. The OMVC is composed of 36 members that
own and operate over 500 commercial television stations, as well as the
Association of Public Television Stations, Corporation for Public
Broadcasting and the Public Broadcasting Service, which represent an
additional 360 public television stations. Membership in the OMVC is
open to all U.S.-based television broadcasters. OMVC also includes
device and transmission equipment manufacturers and software and
middleware providers who are part of the Mobile DTV Forum, which works
collaboratively with OMVC broadcast members to advance the rollout of
Mobile TV products and services.
The National Association of Broadcasters is the premier advocacy
association for America's broadcasters. NAB advances radio and
television interests in legislative, regulatory and public affairs.
Through advocacy, education and innovation, NAB enables broadcasters to
best serve their communities, strengthen their businesses and seize new
opportunities in the digital age. Learn more about NAB at www.nab.org
and Mobile TV at www.nab.org/mobileTV.
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