U.S. Mobile Advertising Market
Dec 06, 2012 (M2 PRESSWIRE via COMTEX) --
Research and Markets (http://www.researchandmarkets.com/research/4mv4hg/u_s_mobile) has announced the addition of Frost & Sullivan's new report "U.S. Mobile Advertising Market" to their offering.
Using Big Data for Content Monetization
Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009-2017 time frame.
This research service builds on the information presented in the study conducted in 2011 titled "U.S. Mobile Advertising and Search Market." Although it amends and up dates the information and data points, the study presents a complete picture of the market and highlights the market changes. New and emerging solutions, as well as business models within the mobile advertising ecosystem, are also discussed. Throughout this study, the word "advertising" and "ad," "applications" and "app," and " mobile Internet" and "mobile web" are used interchangeably. Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised.
Frost & Sullivan presents an analysis of the following mobile advertising channels in this research service:
- Messaging-based mobile advertising
- Mobile Internet-based display advertising
- Mobile video advertising
- In-application mobile advertising
- Performance-based mobile advertising
Key Topics Covered:
- Executive Summary
- Strategic Evaluation and Analysis
- U.S. Mobile Advertising Market
- Messaging-based Mobile Advertising Segment
- Mobile Internet-based Display Advertising Segment
- Mobile Video Advertising Segment
- In-application Mobile Advertising Segment
- Performance-based Mobile Advertising Segment
For more information visit http://www.researchandmarkets.com/research/4mv4hg/u_s_mobile
Source: Frost & Sullivan
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