|[December 04, 2012]
ExactTarget Chief Marketing Officer to Host Live Webcast on Cross-Channel Marketing Featuring Leading Analyst and Microsoft Executive
INDIANAPOLIS --(Business Wire)--
ExactTarget Chief Marketing Officer Tim Kopp will host a live webcast
featuring Forrester Research Inc. Vice President and Principal Analyst
Shar VanBoskirk and Microsoft (News - Alert) Principal of Product Intelligence Matt
Fleckenstein at 2 p.m. Dec. 4 to discuss how marketers can best tackle
the challenges of cross-channel digital marketing.
Featuring exclusive data from an October 2012 commissioned study
conducted by Forrester (News - Alert) Consulting on behalf of ExactTarget, the webcast
will provide new insights into the challenges facing marketers across
email, mobile, social media and the Web and will identify how marketers
can use technology to best connect with customers across digital
"The time for cross-channel marketing is here, and marketers know it,"
according to the study titled "The Keys To Successful Cross-Channel
Marketing." "Even so, they admit that cross-channel efforts pose
significant challenges for them. Most respondents struggle to understand
customers' cross-channel interactions and to manage execution across
VanBoskirk will discuss the study result and insight into what this
means for marketers. Key findings from the study include:
78 percent of marketers believe cross-channel marketing is important
or very important.
76 percent are interested in an integrated messaging platform to
manage all customer data and execute across all digital direct
51 percent believe their current marketing technologies fall short due
to lack of analytics that provide cross-channel data to improve
program performance or predict outcomes.
44 percent power cross-channel campaigns through individual teams
focused on individual marketing channels, such as email, mobile,
social media and the Web.
Marketers may register for the hour-long complimentary webinar here.
Each attendee will receive a complimentary copy of "The Keys to
Successful Cross-Channel Marketing" research study.
ExactTarget is a leading global provider of email marketing and
cross-channel interactive marketing software-as-a-service solutions that
empower organizations of all sizes to communicate with their customers
through email, mobile, social media and websites. ExactTarget's powerful
suite of integrated applications enable marketers to plan, automate,
deliver and optimize data-driven interactive marketing and real-time
communications to drive customer engagement, increase sales and improve
return on marketing investment. Headquartered in Indianapolis, Indiana
with offices across North America and in Europe, South America and
Australia, ExactTarget trades on the New York Stock Exchange under the
ticker symbol "ET." For more information, visit www.ExactTarget.com.
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