YuMe Reveals Major Growth in Mobile Video Advertising in the UK and France
(Marketwire Via Acquire Media NewsEdge) REDWOOD CITY, CA and LONDON -- (Marketwire) -- 12/04/12 --
YuMe, the leading provider of digital video brand advertising software and services, today announced significant growth milestones in mobile video advertising in the UK, alongside its momentum in Europe, and new offices opening in France.
According to the latest research from IAB(1), the UK mobile advertising market rose 157 percent in 2011 to more than £ 203 million ($326 million). In the first half of 2012 alone, mobile and tablet ad spend in the UK grew to £ 181.5 million ($292 million).(2) YuMe has established itself as a driving force behind the growth in mobile video advertising, having completed more than 300 mobile campaigns for over 140 publishers in 2012. Further key milestones include:
Over 1.2 billion mobile brand advertising impressions delivered March - September 2012 Mobile campaigns completed with more than 80 leading brands By volume and revenue, YuMe is the market leader for mobile video in the UK and France Mobile advertising revenue for YuMe in the UK has grown 580 percent over the last 12 months Mobile advertising revenue for YuMe in France has grown 450 percent over last 6 months
Building on the success of its European headquarters, launched in London in 2011, YuMe also today announced the official opening of its France office.
"A long list of our clients have worked with YuMe from our entertainment clients to travel, autos to FMCG brands, and now have YuMe's mobile video as a regular part of their digital plans," noted George Dixon, Mobile Manager, Mediacom UK. "YuMe has established itself as a market leader in mobile video and has consistently delivered excellent results again and again."
"YuMe has provided a great mobile solution for McDonald's throughout 2012, a key year for our investment in mobile advertising," said Sam Gaunt, Associate Director, OMD UK. "YuMe's innovative, flexible and creative solutions for McDonald's have made them a key partner in engaging our target audience with our messages."
"From the agency standpoint, working with YuMe for campaigns has improved our ROI, helped deliver innovative mobile video solutions for brands we work with, and improved overall brand metrics," commented Sarah Djedid, Mobile Manager with Performics, Vivaki, Publicis Group. "The company's local presence will seed an even deeper, more effective working relationship with us and together, we will drive greater adoption of mobile advertising not only in France, but across Europe as major brands embrace the mobile craze."
Europe has long been a key market for YuMe, and as the company builds its presence across the UK and the continent, it supports an established client roster, including brands like La Redoute, McDonalds, Audi, HP, Lionsgate, eBay, Universal, many more Fortune 500 brands and others. Expanding YuMe's direct presence allows dedicated resources to focus on European-focused advertising campaigns with current global customers, while also bringing YuMe solutions and services to European-based organizations.
"With the strong growth in mobile video advertising, it is extremely important for YuMe to be present in both the UK and now France and beyond to engage with and sign new regional publishers and advertisers to help them monetize their inventory," said Owen Hanks, general manager, Europe, YuMe. "We also offer an advantage to U.S. publishers and advertisers wanting to extend their global presence, while working with a single partner, YuMe."
For additional information on YuMe's European operations, or more information about premium video advertising campaigns, please contact the YuMe team.
YuMe European Headquarters
3-5 Rathbone Place
London, W1T 1HJ
Phone: +44 (0)207 580 9900
28 Rue de l'Amiral Hamelin
Phone: +33 1 49 52 60
About YuMeYuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing -- PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
(1) Source: Internet Advertising Bureau, Mobile Handbook, 2012
(2) Source: Internet Advertising Bureau, H1 2012 IAB / PwC Adspend Survey, 2012
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