Viewable Impressions + Cross-Domain iFrames: What You Need to Know Now
NEW YORK, NY, Dec 03, 2012 (MARKETWIRE via COMTEX) --
C3 Metrics, the leader in viewable impression technology, including
the ability to see through iFrames and advanced advertising
attribution, today announced that it will host a viewable impression
advisory webinar for display advertisers and agencies seeking to
better understand viewable impressions in preparation for new
industry standards, which are taking effect in Q1 2013. Jeff
Greenfield, co-founder of C3 Metrics, will host the free 30-minute
webinar on Tuesday, December 4th at 1:00 p.m. ET.
In this webinar, Greenfield will provide background on viewable
impressions and the pending standards proposed by the IAB, ANA and
4A's. Furthermore, he will discuss how display advertisers can adjust
their metrics to account for viewable impressions, have an immediate
impact on ROI and gain a competitive advantage.
Specifically, attendees will learn how viewable impression technology
works, implementation details, a viewable impression solution for
cross-domain iFrames, and the important difference between utilizing
"projections" versus measuring every impression. Greenfield will also
discuss the Viewable Impressions Advisory published last month by
George Ivie, the CEO of the Media Rating Council.
To register for the webinar or to learn more, please visit:
About C3 Metrics
C3 Metrics is an award-winning digital media
technology company providing solutions for viewable impressions,
viewable conversions(TM) and online advertising attribution to
agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of
real-time, predictive solutions capture all consumer interactions
with marketing messages online and off, while ensuring digital
marketing resources are allocated to only the highest performing,
viewable advertising impressions. Marketers receive a single source
of truth for all of their data, which they use to improve return on
ad spend through optimization and real-time communication.
Headquartered in New York with offices in California, C3 Metrics is
comprised of leading experts in the field of digital and television
measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
blast! PR for C3 Metrics
SOURCE: C3 Metrics
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