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TMCNet:  PR Newswire & Online Marketing Institute Present Free Webinar on Effectively Using Multimedia to Power Marketing Initiatives

[December 03, 2012]

PR Newswire & Online Marketing Institute Present Free Webinar on Effectively Using Multimedia to Power Marketing Initiatives

NEW YORK, Dec. 3, 2012 /PRNewswire via COMTEX/ -- PR Newswire & the Online Marketing Institute invite you to join an informative webinar, Brands as Storytellers: Powering Content Marketing Campaigns through Multimedia, to discuss how the effective use of multimedia can strengthen marketing initiatives and drive action on the part of your target audiences.

(Logo: ) Scheduled for Tuesday, December 4, 2012 at 2 p.m. EST, the webinar will feature Todd Wheatland, Vice President, Marketing for Kelly Services, Maria Pergolino, Senior Director, Marketing for Marketo, Inc., as well as Kevin Wilk, Divisional Vice President for MultiVu, a PR Newswire company. They will lead a conversation that will focus on the growing value of multimedia content and the key role these assets play in telling an organization's story. This webinar will provide tactics to help communicators effectively utilize infographics, photos and videos to capture audience attention and create a more engaging brand experience.

For more information and to register, click here.

About PR Newswire PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:Rachel MeranusVice President, Marketing and CommunicationsPR Meryl SerouyaMarketing and Communications AssociatePR SOURCE PR Newswire Association LLC

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