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TMCNet:  Genuine Interactive Awarded Best Creative and Best User Experience at the 2012 MITX Interactive Awards

[November 27, 2012]

Genuine Interactive Awarded Best Creative and Best User Experience at the 2012 MITX Interactive Awards

BOSTON, Nov. 27, 2012 /PRNewswire via COMTEX/ -- At the 17th Annual MITX Interactive Awards, Genuine Interactive, a digital agency based in Boston, was awarded Best Creative and Best User Experience for their work with UNREAL candy's website. In addition, Genuine Interactive was selected as a winner in the eLearning category and the Educational Institution category.

(Logo: ) The Interactive Awards is the largest annual awards competition in the country, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The MITX Award winners were announced in 25 categories, including five "Best Of" awards, at a sold out ceremony attended by more than 1,000 industry professionals held on November 20 at the Marriott Copley in Boston.

"It was an honor to be recognized for the work we did for Phillips Academy, Children's Boston Hospital, and UNREAL candy at the MITX Interactive Awards," says Chris Pape, executive creative director of Genuine Interactive. "For Genuine Interactive, winning two out of the five 'Best of' awards and in two additional categories truly highlight the creativity, technology, ideas, strategies, and innovative thinking of our agency and how it is setting the bar for the digital marketing industry." UNREAL candy was awarded Best Creative and Best User Experience. Phillips Academy's Andover Walkabout website was selected as the winner in the Educational Institution category and Children's Hospital Boston's Virtual Ventilator won in the eLearning category.

"The winners of this year's MITX Interactive Awards have demonstrated beyond a doubt how progressive, innovative, and creative our community is," says MITX President Debi Kleiman. "We're proud, inspired by, and honored to celebrate these outstanding companies." More than 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors, and business professionals judged the entries.

The 2012 MITX Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T.

About Genuine InteractiveGenuine Interactive is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, and innovative technology services to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients. Genuine Interactive is based in Boston, Mass. For more information, visit

About MITXEstablished in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit

MEDIA CONTACT: Lilian Ma; 617-451-9700, SOURCE Genuine Interactive

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