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TMCNet:  Central Desktop Launches First Private Digital Idea Board for Creative Agencies

[November 15, 2012]

Central Desktop Launches First Private Digital Idea Board for Creative Agencies

LOS ANGELES --(Business Wire)--

Central Desktop (www.centraldesktop.com), a leading cloud-based collaboration platform company, is proactively addressing the digital evolution of the creative agency world with the addition of "Moodboards" to its SocialBridge® collaboration solution. As the first professionally focused online idea board for creative agencies, Moodboards match the convenience of a web-based inspiration board for each campaign or project with the security and permissions to keep these ideas private within a designated team.

"Moodboards are a great example of Central Desktop's dedication to our needs as a creative agency," said Sharon Roux, chief operating officer of integrated marketing agency The Summit Group (News - Alert). "It's like our own 'private Pinterest' contained within SocialBridge workspaces that provide context, collaboration and permission controls. We can post things from anywhere on the Web in one place to share with our team, including those team members who work remotely. This way we can maintain a unified creative direction while also keeping our ideas out of the public eye, which is an important partof the campaign creation process."


SocialBridge is the first online collaboration platform specifically developed for advertising, digital and creative agencies to consolidate file-sharing, video and creative file markup tools, task management, Gantt charts, web conferencing, social and other must-have tools to change the way creative agencies work. Now with the addition of Moodboards to the platform, users within a designated SocialBridge workspace can share images and ideas during the creative process quickly and easily. Moodboards include a drag-and-drop bookmark toolbar button for users to simply select the image or asset, assign to an existing board or create a new one, and provide a 140-character description so members of your team can view, "like," download, share the link with others in the workspace, print and comment with specific feedback.

"We've noticed that at almost every agency we visit, images are posted on the walls to create the feel or 'mood' of a campaign," explained Kristy McKnight, vice president of product for Central Desktop. "We're taking this concept digital and improving it by letting people within your designated workspace share images and ideas for creative inspiration and work together on the creative direction, even if they're in different locations. Most importantly, users can post an unlimited number of private Moodboards, which are big advantages over other social pinning tools."

Moodboards are currently in limited release and will be more widely available to SocialBridge customers in the next several weeks.

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB (News - Alert).com, Harvard University, the Humane Society of the United States, the U.S. Department of Health and Human Services, Rhea + Kaiser, Upshot, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit http://www.centraldesktop.com.


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