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TMCNet:  Webinar: Increase Customer Acquisition and Cross-sell with Predictive Analytics

[November 14, 2012]

Webinar: Increase Customer Acquisition and Cross-sell with Predictive Analytics

--(Business Wire)--

Beyond the Arc, Inc.:


  In today's fiercely competitive business market, many financial institutions are struggling to find a way to improve their value to customers without sacrificing their own internal business goals. As the use of social media for customer interaction continues to spread throughout the industry, financial institutions have a golden opportunity to leverage big data and predictive analytics to take the guesswork out of multi-channel marketing. Using sophisticated targeted profiles, financial institutions can optimize communication strategies across multiple communication channels to ensure they are marketing to the right people with the right offers at the right time.

Beyond the Arc, Inc., a customer experience consulting and analytics firm, is hosting a free webinar, Increase Customer Acquisition and Cross-sell with Predictive Analytics, to address how financial big data and predictive analytics can boost marketing efforts for financial institutions and ensure desired business growth. The webinar will focus on key best practices for employing predictive analytics to help financial institutions determine which customers to target, the best offer to make them and the most effective channels to use.



Steven J. Ramirez, CEO of Beyond the Arc, and senior analyst Bruce Johnson will provide expert commentary on:

•  How to market more effectively at lower cost with predictive analytics;

•  How to create more profitable customer segments using predictive analytics; and

•  How to take action on predictive insights to grow business.



Thurs., Nov. 15, 2012
10:00 - 11:00 a.m. PT (1:00 - 2:00 p.m. ET)

"Increase Customer Acquisition and Cross-sell with Predictive Analytics"

To register, visit:



To speak with Beyond the Arc about customer acquisition and predictive analytics trends or for more information, please contact:
David Jones at 678-781-7238 or
Stephen Sprayberry at 678-781-7207

About Beyond the Arc

Headquartered in the San Francisco Bay Area, Beyond the Arc, Inc. combines strategy consulting with advanced analytics to help financial services clients identify opportunities to differentiate themselves in the marketplace. The company's social media data mining helps clients improve their customer experience across products, channels, and touch points. For more information about Beyond the Arc and its solutions visit or call 1-877-676-3743. Insights on social media, financial services, and more are shared on their blog, or follow them on Twitter (News - Alert) at @beyondthearc.

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