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TMCNet:  Brooks Sports Showcases Best Practices For Driving Smart Business Growth

[November 08, 2012]

Brooks Sports Showcases Best Practices For Driving Smart Business Growth

New York, NY, Nov 08, 2012 ( via COMTEX) -- TradeCard, Inc. announces the availability of a free online webinar featuring Brooks Sports and the American Apparel & Footwear Association (AAFA) showcasing exemplary business growth achieved by Brooks Sports. The webinar took place on November 6th and featured Kevin Burke, President and CEO of the AAFA, David Bohan, Chief Operating Officer at Brooks Sports, and Gary Schneider, SVP of Account Management at TradeCard.

The webinar replay is available at: "Apparel and footwear brands face mounting risks and uncertainties today caused by issues ranging from volatile consumer demand to supplier compliance," said Burke. "Brooks Sports is a model example of a mid-size company that embraces technology and a global supply chain to support growth strategies without sacrificing quality, price or availability of goods." Brooks Sports is a leading provider of running footwear and apparel that continues to grow consistently. In July 2012, the company reported 49 percent growth YTD. Footwear sales in the U.S. were up more than 50 percent year-over-year, while apparel sales were up 36 percent.

"Brooks Sports is a true innovator," added Schneider. "Brooks began using cloud technology in 2004 to connect its supply chain and improve communication and collaboration with all trading partners worldwide. They're a perfect example of a mid-size footwear company stepping in early and showing the industry that anyone can take advantage of resources and capabilities on a global basis to compete aggressively and achieve superior growth." The Brooks Sports webinar is part of a mini-series offered by the AAFA and TradeCard. The next live webinar will take place December 13th at 11am ET and focus on Patagonia's supply chain transparency and visibility program. Please register at: About TradeCard, Inc.

Since 1999, TradeCard, Inc. has transformed global supply chain collaboration by boosting visibility, cash flow and margins for over 10,000 brands, retailers, suppliers and service providers operating in 78 countries. TradeCard delivers a cloud-based network that enables complex, multi-enterprise sourcing transactions across multiple layers of the supply chain. More than 45,000 individual users leverage the TradeCard Platform to streamline transaction flows, from purchase order through production tracking, shipment and payment. Embedded financial services throughout the supply network reduce capital costs and minimize risk. Multi-enterprise collaboration on the platform delivers visibility into the movement of goods, from raw materials to the store shelf. TradeCard's on-the-ground trade experts around the world allow entire supply networks to rapidly join and drive value through the platform.

The world's leading retailers and brands, including Levi Strauss & Co., Columbia Sportswear, Guess and Rite Aid, leverage the TradeCard Platform and its member network for sourcing and global trade. TradeCard, Inc. is headquartered in New York City, with offices in San Francisco, Amsterdam, Hong Kong, Shenzhen, Shanghai, Taipei, Seoul, Colombo and Ho Chi Minh City. TradeCard is located online at

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