|[November 08, 2012]
Webinar - Are National Brands Missing Local Revenue Opportunities?
BOISE, Idaho --(Business Wire)--
the premier provider of Local Marketing Automation (LMA) technology and
services to national brands with local marketing needs, today announced
a webinar in partnership with BIA/Kelsey, advisor to companies in the
local media industry, on local revenue opportunities many national
brands are missing and the marketing strategies that will help national
brands increase sales at the local level.
Revenue Opportunities: Are You Missing Your Share " will examine
local revenue opportunities from every direction, including marketing
breakdowns, to market forecasts and trends and proven strategies. The
webinar will highlight the challenges marketers' face when starting a
local program and how to overcome these obstacles with an effective
local marketing strategy that will help national brands capture more
revenue at the local level.
"BIA/Kelsey forecasts digital spending alone to grow to about 25 percent
of the local ad spending pie in 2013," said Shane Vaughan, Balihoo's
CMO. "Webinar participants will come away with the knowledge and skills
to help their brand increase its share of local revenue with proven
local marketing strategies and tactics."
Join this information-packed webinar that will offer insights and
tactical strategies such as:
The three ways ational brands can bring enterprise-class marketing to
their local marketers through relationships, data and technology.
Case studies that demonstrate how brands can successfully use local
market ad data, such as BIA/Kelsey's Media Ad View, to plan and
maximize local marketing spend and ROI.
Valuable co-op dollars. Why they are often left on the table and what
national brands can do to use these dollars to win in local markets.
Who: Balihoo and BIA/Kelsey
- Jed Williams, Program Director Social Local Media, BIA/Kelsey
- Shane Vaughan, Chief Marketing Officer, Balihoo
What: Webinar: "Local Revenue Opportunities: Are You Missing
Your Share "
When: Wednesday, November 14, 2012 2:00 PM - 3:00 PM EST
here to register for the webinar.
Balihoo is the premier provider of Local Marketing Automation (LMA)
technology and services to national brands with local marketing needs.
By automating local marketing, Balihoo gives national brands
unprecedented control over local marketing execution and the ability to
control the customer experience closer to the point of purchase.
Additional information about Balihoo is available at www.balihoo.com.
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983, BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey's annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways to
grow. Additional information is available at http://www.biakelsey.com,
on the company's Local
Media Watch blog, Twitter (News - Alert)(http://twitter.com/BIAKelsey)
and Facebook (News - Alert) (http://www.facebook.com/biakelsey).
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