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TMCNet:  Webinar - Are National Brands Missing Local Revenue Opportunities?

[November 08, 2012]

Webinar - Are National Brands Missing Local Revenue Opportunities?

BOISE, Idaho --(Business Wire)--

Balihoo (, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced a webinar in partnership with BIA/Kelsey, advisor to companies in the local media industry, on local revenue opportunities many national brands are missing and the marketing strategies that will help national brands increase sales at the local level.

"Local Revenue Opportunities: Are You Missing Your Share " will examine local revenue opportunities from every direction, including marketing breakdowns, to market forecasts and trends and proven strategies. The webinar will highlight the challenges marketers' face when starting a local program and how to overcome these obstacles with an effective local marketing strategy that will help national brands capture more revenue at the local level.

"BIA/Kelsey forecasts digital spending alone to grow to about 25 percent of the local ad spending pie in 2013," said Shane Vaughan, Balihoo's CMO. "Webinar participants will come away with the knowledge and skills to help their brand increase its share of local revenue with proven local marketing strategies and tactics."

Join this information-packed webinar that will offer insights and tactical strategies such as:

  • The three ways ational brands can bring enterprise-class marketing to their local marketers through relationships, data and technology.
  • Case studies that demonstrate how brands can successfully use local market ad data, such as BIA/Kelsey's Media Ad View, to plan and maximize local marketing spend and ROI.
  • Valuable co-op dollars. Why they are often left on the table and what national brands can do to use these dollars to win in local markets.

Who: Balihoo and BIA/Kelsey

- Jed Williams, Program Director Social Local Media, BIA/Kelsey

- Shane Vaughan, Chief Marketing Officer, Balihoo

What: Webinar: "Local Revenue Opportunities: Are You Missing Your Share "

When: Wednesday, November 14, 2012 2:00 PM - 3:00 PM EST

Where: Click here to register for the webinar.

About Balihoo

Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company's Local Media Watch blog, Twitter (News - Alert)( and Facebook (News - Alert) (

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