The Conferencing Zone

TMCnet

Conferencing Industry News

TMCNet:  Strategy Analytics: 60 Percent of Smartphone Owners Want to Customize their Mobile Plans

[November 06, 2012]

Strategy Analytics: 60 Percent of Smartphone Owners Want to Customize their Mobile Plans

BOSTON & LONDON --(Business Wire)--

At the Global Broadband Traffic Management Congress (BBTM) in London November 6-8, Strategy Analytics (News - Alert) will join industry leaders in discussing how to monetize mobile data traffic with new solutions for policy control and real-time charging. Recent Strategy Analytics surveys show an overwhelming 60 percent of US smartphone owners would prefer to customize their mobile service plans instead of having a set list of plans from which to choose. Level of interest in customized plans was 56 percent in UK and 72 percent in China among smartphone owners.

Susan Welsh de Grimaldo, Director Mobile Broadband Opportunities, says, "Traffic management today is as much about supporting new data pricing approaches as it is about handling traffic flows. In the highly competitive mobile broadband era, operators with innovative pricing models that engage customers and increase quality of experience (QoE) will win."

Phil Kendall, Director Wireless Operator Strategies, who is chairing the Track at BBTM on "Data Plan and Real-Time Charging: Monetising Services for Improved Traffic Management", notes: "Traffic management can improve the bottom line in multiple ways: reducing network costs, improving loyalty and minimizing churn, and creating new revenue growth. We encourage operators to build comprehensive strategies and adopt flexible, scalable solutions that deliver capex and opex savings while supporting revenue generating service plans."


Strategy Analytics will explore topics of mobile data pricing and policy control in a webinar on "Mobile Broadband Opportunities: How to Differentiate and Profit in the Mobile Broadband Era" on November 29, presented by its Mobile Broadband Opportunities service.

Ms. Welsh de Grimaldo is also participating in the upcoming RCR webinar on "How to Manage Video Congestion Holistically in a Mobile Network" on November 15.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com


[ Back To Homepage ]

Featured Ebook

The Conference Room in 2012
and Beyond

The Conference Room in 2012 and Beyond

An in-depth look at how cutting-edge conferencing solutions are overhauling the collaboration experience.

Featured Podcast

With 35 years of experience in the communications industry and a true understanding of the ever-changing advancements in technology, Fontel is positioned to deliver its customers cutting-edge solutions that carry them into the future. With a specialized focus on conferencing, Fontel has partnered with major manufacturers to offer revolutionary voice and data communication products and services. Our discussion today will highlight Fontel and its affiliation with Yamaha and focus on Yamaha's Projectphones, a series of arrayed microphones that feature an acoustically-engineered structural design, as well as its echo canceller, a technology that eliminates audio cut-out and echo for smooth performance.