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TMCNet:  Study: Video-conferencing Ups Productivity of Virtual Teams

[November 06, 2012]

Study: Video-conferencing Ups Productivity of Virtual Teams

MANCHESTER, England, Nov 06, 2012 (PR Newswire Europe via COMTEX) -- MANCHESTER, England, November 6, 2012 /PRNewswire/ -- New research shows that video-conferencing is more effective than telephone and email for remote team-working.

The research was conducted by the globally-recognised Fraunhofer Institute [http://www.fraunhofer.de/en/about-fraunhofer.html ], a specialist in workplace collaboration technology, for OmniJoin [http://webconferencing.brother.co.uk ], a new video and webconferencing solution from technology giant Brother.


It tested the impact of video-conferencing on the behaviour and productivity of two teams who undertook simulated workplace tasks* while based at different locations.

The key findings were that, compared to collaborating by telephone and email, video-conferencing: - Delivered more productive meetings - 70% of participants said they were more willing to engage in the discussion when video-conferencing; - 60% said being able to see other people, and share documents live, made the discussion more open - Improved team spirit - 81% of participants said that, on phone and email, the task felt divided rather than united - whereas video-conferencing delivered genuine collaboration - 74% felt that decisions reached through video-conferencing felt more like joint decisions than those reached via phone/email - Made communication clearer - 79% of participants said communication on video-conferencing was more effective because being able to see others enabled them to concentrate for longer Dr Josephine Hofmann, of the Fraunhofer Institute, said: "Our study found that video collaboration enables effective teamwork - as a genuine group process.

"A majority of participants said they were able to concentrate for longer - whereas telephone conferences are stressful and make them switch off. This will have a positive impact on things like motivation, acceptance of the decision and willingness to contribute." Video-conferencing is becoming increasingly popular in business as workforces become more mobile. While the technology is commonplace in large organizations, research from IDC shows growing interest from small and medium-sized businesses: 29% of UK SMEs already use video-conferencing and this is projected to grow to 63% within five years.

Simon Stones, Product Planning Manager, Brother International Europe, said: "The clear conclusion from this research is that seeing really is believing when it comes to effective teamwork. In today's fast-moving world, a high-quality solution like OmniJoin helps build trusting working relationships quickly - by putting a face to a name and creating a natural atmosphere." Video: http://youtu.be/T2MylZuKDWc * The tasks - allocating desks for an office move and agreeing how to spend the employee health budget - were deliberately designed to provoke confrontation and 'office politics'.

CONTACT: Media contact: fritzi@judgeandhoward.com, tel +44(0)161-212-1615

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