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TMCNet:  New Study Finds Pharmacists Play an Increasingly Active Role in Patient Care and Show Strong Demand for Digital Patient Support Resources from Pharma

[November 05, 2012]

New Study Finds Pharmacists Play an Increasingly Active Role in Patient Care and Show Strong Demand for Digital Patient Support Resources from Pharma

NEW YORK --(Business Wire)--

According to the new Taking the Pulse (News - Alert)® Pharmacists 2012 study from healthcare market research and advisory firm Manhattan Research, pharmacists are playing an increasingly active role in patient care. About two-fifths of pharmacists say that they spend more time providing care and support for patients, such as recommending a pharmaceutical company website or app to their patients, than they did two years ago. The study surveyed 752 U.S. pharmacists online in September and October of 2012 about their use of various channels and sources, including digital content and mobile devices for professional purposes, pharma interaction and patient care.

Top conditions for which retail pharmacists provide the most care and support:

    1. Diabetes
2. Cardiovascular disorders
3. Pain
4. Respiratory diseases
5. Psychosis/depression

The study also found that pharmacists would like pharma companies to provide them with online access to resources to help them support their patients. For example, over three-fourths of pharmacists would like access to online patient education materials from pharma. Additionally, 64 percent of retail pharmacists would like patient assistance or vouchers, provided by pharma companies, through their EHR systems.

"Pharmacists are stepping outside of their traditional roles and are increasingly providing patient care services supplemented by the vast array of digital information and tools at their disposal," said Shawn Dimantha, Principal Analyst at Manhattan Research. "As primary care providers struggle to meet patient demand, pharmacists will play a growing role as an alternative point of care."

Upcoming Webinar! Taking the Pulse® Pharmacists 2012- Wednesday, November 7 at 2pm ET

Principal Analyst Shawn Dimantha is hosting a webinar November 7th at 2pm ET for those interested in learning more about Taking the Pulse® Pharmacists as well as highlights from the new data. Register today!

About Taking the Pulse® Pharmacists 2012

Taking the Pulse® Pharmacists from Manhattan Research is focused on how U.S. pharmacists use various channels and sources, including digital content and mobile devices, for professional purposes, pharma interaction, and patient care.

Key topics covered in the research include:

  • Digital devices and internet for professional purposes
  • Sources used for pharmaceutical and professional research
  • Interest in pharmaceutical digital properties
  • Search behavior and common practices when researching pharmaceuticals
  • Social networking for professional purposes
  • Patient care services
  • Topics discussed with patients
  • Role in adherence for patients
  • Materials and services to ensure adherence
  • Interaction with pharmaceutical sales reps and online promotion
  • Use of EHRs, electronic prescribing, and pharmacy management software

For more information, please visit

About Manhattan Research

Manhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare professionals and consumers in the Americas, Europe, and Asia-Pacific. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact, call 1.888.680.0800, ext 2, or visit

About Decision Resources Group

Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders

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