|[November 05, 2012]
Veracode Educates Consumers About the Online Tracks They Leave Behind
BURLINGTON, Mass. --(Business Wire)--
Inc., the leader in cloud-based application security testing,
released a new infographic, "How
Companies Track You on the Web: The Tracks You Leave on the Internet,"
today that suggests elected officials and users should pay more
attention to how companies are tracking our actions on the Web. With the
online advertising market predicted to grow to $50B in 2014 and the
proliferation of new tracking techniques, concerns have increased over
the tracking tactics employed and the sheer volume of data being
captured and stored about every Internet user.
Veracode's infographic illustrates how privacy transference has evolved
into a major problem for consumers who willingly give information to
businesses online, but do not expect it to be shared, sold or used for
marketing purposes. Online users click through and digitally sign user
agreements every day, many of which give web properties the rights to
share any and all data with third parties. This includes social
networks, games, software as a service solutions, and especially, free
mobile device applications.
"It is amazingly easy for Internet companies to gather detailed
information about their consumers. It's done through cookies, affiliate
websites, calls to HTML5 local storage, pixel trackers and just plain
purchasing consumer information for a specific audience," said Chris
Wysopal, CTO, Veracode. "Nearly every website is tracking you in some
way, and this infographic aims to alert consumers of this fact and
suggest some tools they can use to protect their personal data while
surfing the Web."
Consumerscan get proactive about their privacy by:
Installing a browser plugin like Collusion to see which companies are
tracking you online.
Deleting browser cookies every day.
Installing plugins that block cookies.
Using a Virtual Private network (VPN) to add another layer to your
path to the internet.
Voicing concerns to their elected representatives when privacy issues
are up for vote.
Tracks You Leave on the Internet" infographic is available for
download from the Veracode site. Interested parties have permission to
embed and share the infographic on their websites or blogs with
is the only independent provider of cloud-based application
intelligence and security
verification services. The Veracode platform provides the fastest,
most comprehensive solution to improve the security of internally
developed, purchased or outsourced software applications and third-party
components. By combining patented static, dynamic and manual testing,
extensive eLearning capabilities, and advanced application analytics,
Veracode enables scalable, policy-driven application risk management
programs that help identify and eradicate numerous vulnerabilities by
leveraging best-in-class technologies from vulnerability
scanning to penetration
testing and static
code analysis. Veracode delivers unbiased proof of application
security to stakeholders across the software supply chain while
supporting independent audit and compliance requirements for all
applications no matter how they are deployed, via the web, mobile or in
the cloud. Veracode works with customers in more than 80 countries
worldwide representing Global 2000 brands. For more information, visit www.veracode.com,
follow on Twitter (News - Alert): @Veracode
or read the Veracode
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