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TMCNet:  Hipcricket Powers National Hispanic Mobile Ad Campaign for Nissan

[November 05, 2012]

Hipcricket Powers National Hispanic Mobile Ad Campaign for Nissan

NEW YORK --(Business Wire)--

Hipcricket® ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced that it has teamed with Nissan and its advertising agency, Team Ignition, to power a national mobile advertising campaign. The Spanish-language campaign utilizes mobile banner ads, mobile video ads, rich media, plus tablet-specific ads to reach this key audience on their mobile devices and drive them to a custom built Nissan mobile web site.

Built by Hipcricket, the Nissan mobile website engages visitors with various car model-specific sub-sites. The sites include photos, videos and information about each car model to garner awareness, leads and brochure procurement. In addition to employing multiple mobile touchpoints, the campaign is also integrated with social media channels including Facebook (News - Alert), Twitter and Pinterest to maximize consumer engagement.


By coupling media with the custom built landing page all served by one technology, Hipcricket and Team Ignition gain insight and optimization capabilities far beyond the click into the actual consumer interaction with the site. All of the data and analysis is within the Hipcricket platform, eliminating the need for multiple reports, separate outside vendors or technology - a struggle so many media planners face today.

Hipcricket's scalable, end to end Mobile Advertising solution helps brands and marketers reach over 200 million unique users across smartphones, feature phones and tablet devices. From display and video to rich media and interstitials, Hipcricket amplifies traditional marketing programs with targeted mobile ad placements and rich, engaging creative to deliver results.

"By approaching the campaign holistically and integrating mobile websites, video and rich media into the Nissan campaign, Team Ignition and Hipcricket optimized the Nissan marketing initiatives with state of the art technology and world class account management. Working together, these elements maximized performance via campaign optimization and post-click analytics ensuring optimal ROI," said Doug Stovall, Executive Vice President - Sales and Services, at Hipcricket. "When these assets are combined with the extensive reach of Hipcricket's mobile ad network, it creates winning campaigns."

The Nissan Hispanic mobile advertising campaign ran across Hipcricket's auto, news, sports, beauty, fashion, lifestyle and social channels.

About Hipcricket

Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel (News - Alert)) across an industry-leading 225,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.


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