|[November 05, 2012]
Hipcricket Powers National Hispanic Mobile Ad Campaign for Nissan
NEW YORK --(Business Wire)--
("Hipcricket"), the one-stop mobile marketing and advertising subsidiary
of Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today announced
that it has teamed with Nissan and its advertising agency, Team
Ignition, to power a national mobile
advertising campaign. The Spanish-language campaign utilizes mobile
banner ads, mobile video ads, rich media, plus tablet-specific ads to
reach this key audience on their mobile devices and drive them to a
custom built Nissan mobile web site.
Built by Hipcricket, the Nissan mobile website engages visitors with
various car model-specific sub-sites. The sites include photos, videos
and information about each car model to garner awareness, leads and
brochure procurement. In addition to employing multiple mobile
touchpoints, the campaign is also integrated with social media channels
including Facebook (News - Alert), Twitter and Pinterest to maximize consumer
By coupling media with the custom built landing page all served by one
technology, Hipcricket and Team Ignition gain insight and optimization
capabilities far beyond the click into the actual consumer interaction
with the site. All of the data and analysis is within the Hipcricket
platform, eliminating the need for multiple reports, separate outside
vendors or technology - a struggle so many media planners face today.
Hipcricket's scalable, end to end Mobile Advertising solution helps
brands and marketers reach over 200 million unique users across
smartphones, feature phones and tablet devices. From display and video
to rich media and interstitials, Hipcricket amplifies traditional
marketing programs with targeted mobile ad placements and rich, engaging
creative to deliver results.
"By approaching the campaign holistically and integrating mobile
websites, video and rich media into the Nissan campaign, Team Ignition
and Hipcricket optimized the Nissan marketing initiatives with state of
the art technology and world class account management. Working together,
these elements maximized performance via campaign optimization and
post-click analytics ensuring optimal ROI," said Doug Stovall, Executive
Vice President - Sales and Services, at Hipcricket. "When these assets
are combined with the extensive reach of Hipcricket's mobile ad network,
it creates winning campaigns."
The Nissan Hispanic mobile advertising campaign ran across Hipcricket's
auto, news, sports, beauty, fashion, lifestyle and social channels.
Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc.
(OTC.BB: AUGT), is the one-stop mobile marketing and advertising company
that empowers brands, agencies and media properties to engage customers,
drive loyalty and increase sales. Hipcricket's customers connect with
consumers across every mobile channel, including SMS, 2D/QR codes,
mobile websites, advertising networks, social media and branded apps.
Hipcricket's proven technology, strategic and marketing services and
experienced account management teams have provided measurable success to
a broad range of national and regional brand-name leaders (e.g., Macy's,
MillerCoors, Clear Channel (News - Alert)) across an industry-leading 225,000
campaigns. The company has also created the first comprehensive mobile
ad network that taps into the buying power of the mass market with
industry-leading capabilities to target customers via location and
highly-specific demographic information across SMS, display, rich media
Hipcricket is based in New York, with operations in Seattle, Dallas,
Chicago, Atlanta, Los Angeles, San Francisco, and Miami.
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