|[November 05, 2012]
Merkle to Host Webinar on Connected CRM in the Specialty Retail Industry
COLUMBIA, Md. --(Business Wire)--
a leading customer relationship marketing (CRM) firm and the nation's
largest privately-held agency, announced that it will host a new webinar
that will define how the specialty retail industry is evolving and will
provide a blueprint for how specialty retailers can succeed in a
The webinar, entitled Connected CRM: Customer Strategy as a Business
Strategy in the Specialty Retail Industry, will take place
Wednesday, November 14 at 2:00 p.m. ET and will be led by Rod Ford,
Merkle's senior vice president and general manager, specialty retail.
The session will discuss Merkle's Connected CRM model and how it
delivers a more intimate view of not just what the customer has
purchased but where they are showing interest. Attendees will gain
insight on how connected CRM cn help specialty retailers develop new
techniques for building trust with consumers.
"Customers are interacting with brands through a growing number of
disparate touchpoints, resulting in vast amounts of data that can be
used to create insights to drive more effective communications," said
Ford. "The aim of this webinar is to share how retailers are finding
success in harnessing the power of that data to implement connected CRM
strategies. Placing the customer at the center of the business strategy
is the keystone to achieving sustainable competitive advantage."
To register for the complimentary webinar, visit the registration
site or contact the Merkle events team at firstname.lastname@example.org.
Merkle, a customer relationship marketing (CRM) firm, is the nation's
largest privately-held agency. For more than 20 years, Fortune 1000
companies and leading nonprofit organizations have partnered with Merkle
to maximize the value of their customer portfolios. By combining a
complete range of marketing, technical, analytical and creative
disciplines, Merkle works with clients to design, execute and evaluate
connected CRM programs. With more than 1,600 employees, the privately
held corporation is headquartered near Baltimore in Columbia, Maryland
with additional offices in Boston; Chicago; Denver; Little Rock;
Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco;
Hagerstown, MD and Shanghai. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
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