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TMCNet:  ON24 Publishes E-book, Webinars for Dummies

[July 20, 2012]

ON24 Publishes E-book, Webinars for Dummies

Jul 20, 2012 (Close-Up Media via COMTEX) -- ON24, Inc., a provider of webcasting and virtual event solutions, announced the launch of Webinars for Dummies, a "how-to" guide for the planning and execution of webinars.

According to a release, available now as a free download, ON24's e-book explains webinars from start to finish, illustrating with real-world examples and common-sense advice how developing a compelling webinar can help organizations reach key audiences and drive ROI.

The company said that Webinars for Dummies is its third e-book and part of the iconic and long-running "For Dummies" series of how-to guides published by John Wiley & Sons. "The Dummies series is dedicated to making everything easier," said ON24 CMO Denise Persson, "and Webinars for Dummies explains key concepts with brevity and wit." As described by the company, topics include: -How to plan your webinar from initial concept to rehearsal and execution -How to create compelling webinar content -How to choose a reputable webinar vendor -How to engage your audience by creating compelling content -How to reinforce your message long after your event is over Webinars for Dummies also provides critical use cases for webinars -- teaching readers the appropriate time and place to employ webinar technology and how to drive ROI through cost savings and additional sales. The book explores in detail the many ways that organizations can leverage webinars to market products and services, build community, deliver HR information, provide training and enable the sales process while providing a consistent experience across multiple geographies and time zones. Webinars for Dummies even delivers useful guidelines for critiquing webinars after they're done, stressing the value of evaluating analytics and offering tips on how best to implement "lessons learned" for future online events.

"With Webinars for Dummies, ON24 and Wiley have created another must-read for any organization," said Persson. "From corporate training and HR to sales and marketing, webinars are a highly effective communications solution -- and our new how-to guide makes webinars easy to understand and implement. ON24 is excited about sharing the benefits of webinars with a wider audience and turning 'dummies' into savvy webcasters." More information: ((Comments on this story may be sent to

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