PulsePoint Names Sloan Gaon Chief Executive Officer
NEW YORK, NY, Jul 18, 2012 (MARKETWIRE via COMTEX) --
PulsePoint, a global digital technology company headquartered in
New York City, today announced the appointment of Sloan Gaon as chief
executive officer, effective as of July 9, 2012. A renowned industry
veteran, Gaon was selected by PulsePoint to guide the company's
mission to deliver integrated digital marketing solutions for
advertisers and publishers that span content creation, curation,
distribution and monetization.
"We are confident Sloan is the right person at the right time to lead
the company," said Patrick Vogt, PulsePoint's chairman of the board.
"He has a deep understanding of the media and digital industry, as
well as a proven track record of success. His strategic and
metrics-driven approach to leadership make him a natural fit for
taking PulsePoint to the next level. We welcome Sloan's enthusiasm,
expertise and leadership in delivering against the company's goals
and driving a higher level of growth for PulsePoint."
Gaon brings extensive executive management expertise in global
digital marketing, content and e-commerce, most recently serving as
CEO of Dotmenu, the leading online food e-commerce company, where he
successfully navigated its acquisition by GrubHub. Through Dotmenu's
flagship sites Allmenus and Campusfood, Gaon successfully grew reach
and revenue for the biggest network of restaurants across the nation.
Prior to joining Dotmenu, Gaon was general manager of the web content
channel of Adknowledge, the fourth largest ad network in the world,
where he was responsible for managing the strategy, product, sales,
business development and P&L of the group. Gaon also held numerous
management positions at MIVA/Findwhat including SVP, consumer
entertainment and corporate development, where he was responsible for
managing the M&A activity and strategy of the company, including the
sale of the MIVA ad network assets to Adknowledge and Spill.com to
Before joining MIVA, Gaon was COO of RegistryPro, Inc., a subsidiary
of Register.com. Prior positions include director of business
development at Register.com and VP of Internet initiatives at
TurboChef Technologies, where he was responsible for structuring
global strategic alliances and joint ventures.
"I've watched PulsePoint develop as a leading digital technology
brand, helping clients successfully navigate the consumer journey
across digital screens," said Gaon. "The company's mission to deliver
integrated, value-based media and marketing solutions is well aligned
with what marketers and publishers need from a trusted technology
partner. I look forward to steering PulsePoint's vision and strategic
plans to fully unleash the power of its technology and the expertise
of its teams for the advancement of the company and the digital
An alumnus of Clark University, Gaon graduated cum laude from the
Syracuse University College of Law where he was executive editor of
the Law Review and an Irwin Brodsky Securities Scholarship recipient.
PulsePoint(TM) is a global digital technology
company committed to helping marketers and publishers gain greater
audience transparency and deeper engagement across digital channels
at unprecedented scale. PulsePoint's holistic platform integrates
analytic and ad-serving solutions that power predictable audience
engagement across display, social, mobile, video and email.
PulsePoint delivers a spectrum of services, including data
management, content distribution, contextual ad exchange
capabilities, RTB and social publishing. The company's real-time,
patented technology powers the digital marketing success for each of
the agency holding companies and thousands of leading brands and
publishers. Investors in the company include Draper Fisher Jurvetson
(DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital,
Updata Partners and VantagePoint Capital Partners. PulsePoint is
headquartered in New York, with offices across the US and the UK. For
more information, please visit www.pulsepoint.com.
blast! PR for PulsePoint
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