Marketwire and HubSpot Present Free Webinar to Help Public Relations Professionals Design a Social Media-Optimized PR Program
TORONTO, Jun 01, 2011 (MARKETWIRE via COMTEX) --
Marketwire and HubSpot present the second webinar in a
complimentary six-part series to help PR professionals ramp up their
success in today's social media-dominated, ROI-focused world. The
session on June 2, "Designing a Social Media-optimized PR Program,"
focuses on creating a PR program that incorporates social media
elements and tracking mechanisms to demonstrate ROI; it is part of
the series "How to Supercharge Your PR Program with Social Media."
-- What: Free webinar: Designing a Social Media-optimized PR Program
-- When: Thursday, June 2, 2011, 10 a.m. PDT / 1 p.m. EDT
is 30 minutes in length and is archived for later viewing. All
registrants receive access to the archived webinars.
-- Who: Shonali Burke, ABC, principal, Shonali Burke Consulting
-- To Register: Click here to register for "How to Supercharge Your PR
Program with Social Media"
Six-part Webinar Series: "How to Supercharge Your PR Program with
Designed for PR practitioners across all industries,
participants learn how to use social media intelligence to build
stronger PR plans, create content and conversations that engage
audiences, and tie their PR efforts directly to increased revenue.
-- Thursday, May 5: PR: That was then, this is now.
Defren, principal, SHIFT Communications
Available on demand
-- Thursday, June 2: Designing a Social Media-optimized PR Program
Presenter: Shonali Burke, ABC, principal, Shonali Burke Consulting
-- Thursday, July 28: Creating Content and Conversations
Rebecca Lieb, consultant, author and speaker
-- Friday, September 30: Working Your Plan: Going Beyond the Masses
Presenter: David Bradfield, director of marketing, strategy and
-- Thursday, October 27: Assigning Value to Your PR Program
Angela Sinickas, president, Sinickas Communications, Inc.
-- Thursday, December 1: Building a Business Case for PR to Take Back
Presenter: Paolina Milana & guest presenters
Marketwire advances the way the world communicates by
electronically delivering news and information to traditional, new
and social media audiences, including newspapers, magazines,
databases, analyst terminals, online portals, blogs, and more.
Marketwire maximizes the power of its clients' communications by
leveraging the latest in search engine optimization, multimedia,
social media, monitoring and new technologies. Sysomos, a Marketwire
company, provides unparalleled business intelligence for social media
through advanced monitoring and analytics. Serving more than 12,000
clients worldwide through 20 offices on four continents, Marketwire
is a dominant distributor of company news releases and other
communications. Marketwire is majority-owned by OMERS Private Equity,
which manages the private equity activities of OMERS Administration
Corporation and today has $5.5 billion of investments under
management. The group's investment strategy includes the active
ownership of businesses in North America and Europe. OMERS Private
Equity is headquartered in Toronto, Canada, with offices in New York
and London. For further information visit: www.omerspe.com.
For more information, visit us online at www.marketwire.com and
www.marketwireblog.com, or on Twitter @marketwire.
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